A marketing mastermind with excellent people-skills and great organizational ability, Arun can thrive in any corporation where there is something to be marketed. He is the prototype Zig Ziggler would have ordered before one of his famous Marketing Seminars; or the model Dale Carnegie would have employed in a video version of "How to Win Friends and Influence People". He has enough marketing conquests to fill a book, and he has achieved those victories in diverse industries and on an international level.

After rising up the corporate ladder very quickly as a young executive in a (formerly) British multinational corporation (JENSON & NICHOLSON – a manufacturer of premium paints), he was already Regional Manager (North India) and slated for another promotion, when he threw it all and ventured overseas into the unknown world of Textiles. Joining INDORAMA (Indonesia) as Marketing Manager in 1983 when it was a $15 million company, he was instrumental in promoting the company’s image as a high-end producer of quality yarn and in setting up the entire exports division that helped the company achieve exponential growth past the $300 million mark, with 70% exports. As Chief Executive Officer of their Spun Yarns Division, he again achieved extraordinary success in increasing profits, improving morale and elevating company image. Currently Director of Marketing at SRITEX (Indonesia) – a 14,000 employee strong integrated textile company – he is again expanding his company’s horizons into Europe and North America.

A regular globetrotter and a techno-gadget freak, he is equally at home in New York, New Delhi and Jakarta.

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